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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2005 and 2006 the U.S. Get clear (quickly) on the value of their investments to this customer’s bottom line and validate what investments could be made to improve their profitability. Together, they evaluate standard reports that are organized by value attributes. Like boy scouts, they were prepared.

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Book review – Managing Brands

Red Star Kim

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Please let me know who you would recommend. A brand is a promise that it will deliver a set of attributes.

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How can a podcast help an agency’s new business strategy?, with Nathan Anibaba

Account Management Skills

So it’s being really clear on, like any other sort of marketing strategy right, it’s who is the target audience, what is the value proposition, what is the reason why they would listen to your show? So there’s so much value in being a good facilitator of a conversation without, you know, dominating it.