Remove 2005 Remove Communication Remove Facilitation Remove Value Proposition
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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Please let me know who you would recommend.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2005 and 2006 the U.S. Get clear (quickly) on the value of their investments to this customer’s bottom line and validate what investments could be made to improve their profitability. Together, they evaluate standard reports that are organized by value attributes. Like boy scouts, they were prepared.

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How can a podcast help an agency’s new business strategy?, with Nathan Anibaba

Account Management Skills

Until by accident Kingpin Communications a really big B2B tech agency in London said yes, completely accidentally, he thought he was saying yes to something else. So there’s so much value in being a good facilitator of a conversation without, you know, dominating it. Very hard to find the first guests everyone said no.