Luminas Strategy

JULY 27, 2023

In 2005 and 2006 the U.S. Therefore, at the beginning of 2007, a critical objective was issued to the organization, all employees must be accountable for the value they create for their customers. In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.”

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Red Star Kim

MAY 11, 2023

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Vision – What will meeting the need with data look like? Please let me know who you would recommend. A brand is a promise that it will deliver a set of attributes. Is there logic in the solution?

Management 130

Management Co-Creation Publishing Leadership 130

Account Management Skills

MAY 17, 2021

I just thought that was table stakes for agencies until I started meeting other agency owners who were like, Hmm, we don’t convert that high at all or We don’t get that sort of success in new business pitches. So there’s so much value in being a good facilitator of a conversation without, you know, dominating it.

Manufacturing 40

Manufacturing B2B Decision-making Account Management 40