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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2005 and 2006 the U.S. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. Like boy scouts, they were prepared. was enjoying a robust building economy. The solution?

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Book review – Managing Brands

Red Star Kim

– famous advertiser David Ogilvy said: “the intangible sum of a product’s attributes” and author Marty Neumeier said: “ a brand is a person’s gut feeling about a product, service or organisation” (2005). Initial strategic measures might include: market share, profit growth, return on investment (ROI) or return on marketing investment (ROMI).

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20 Strategic Planning Models to Consider

ClearPoint Strategy

Blue Ocean Strategy is a strategic planning model that emerged in a book by the same name in 2005. Porter’s Five Forces is an older strategy execution framework (created by Michael Porter in 1979) built around the forces that impact the profitability of an industry or a market. The bargaining power of suppliers.