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Unique Selling Proposition: What It Is & How to Develop a Great One

Hubspot Sales

MAY 14, 2019

In sales, a USP should be used as a verbal tool -- the unique selling proposition is best used in conversation with a prospect. The unique selling proposition is an exclusive value proposition to the prospect you're talking to, and it should be created with that specific person in mind. Looking for more?

Value Proposition 123
Value Proposition Sales Environment Communication Sales Training 123
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The Ultimate Guide to Sales Strategy

Hubspot Sales

APRIL 6, 2020

Founded in 2006, HubSpot has since grown to over 56,500 customers in over 100 countries and over $510 million in annual revenue. With an IPO in 2014, HubSpot is now valued at over $6.5 We outlined our unique value proposition, target customer, competition, most common objections, product features and benefits, and so forth.

Sales 118
Sales Decision-making CRM Value Proposition 118
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