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2007

Blog

Co-Creation

Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

SEPTEMBER 26, 2023

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

Management

Management Co-Creation Communication Leadership

Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

JUNE 15, 2021

And in fairness, the clients like you said, they’re short of time, they haven’t necessarily received the training, it’s a tick boxing exercise, where they say, ‘Well, this is the brief, let’s just go and do something executionly’ But actually, the co-creation of that brief session is key, isn’t it?

Account Management

Account Management Management Advertising Healthcare

Nurture a change management movement – From “Let it go” to “Let it grow”

Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

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