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Becoming a Data-Driven Organization

Customer Think

In 2007, market research firm Yankelovich estimated that the average person sees up to 5,000 ads each day. Today’s modern consumer has more choices than ever before. Thanks to universal adoption of the internet and smartphones, that number has exploded with the average person seeing around 10,000 ads per day.

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Rebranding your small business step-by-step

Customer Think

We launched in 2007 and rebranded in 2011. The middle logo was transitional. Sooner or later, every small business should rebrand. There are many reasons, such as a change in direction or ownership. Or there might be a change in consumer behaviour, social attitudes or even competition. Plus, many businesses start up in a flurry […]

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500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre

Hubspot Sales

It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. And in 2007, Brian finally convinced him to come on board as HubSpot's first sales director and sixth employee. Now, it offered businesses an alternative to paying Google for leads.

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“Never Waste a Crisis” – Enter New Markets to Recession-Proof Your Business

SBI Growth

responded to the last recession of 2007-2008, a recurring theme became the quote made famous by Winston Churchill, “Never let a good crisis go to waste.” As the U.S. ” This was to describe the mindset of the top businesspersons during.

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How Oracle Thrived in the 2008 Recession, Even with Missed Revenue Opportunities

SBI Growth

The year is 2007. The real estate market is flush. Stocks are booming. Getting a loan has never been easier. Companies are investing in themselves, growing their businesses, and increasing shareholder value. Now fast forward to 2008. The real estate bubble.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Millennials (Generation Y) were born between 1981 and 1996 (aged 27 to 42 in 2023) Where Millennials end and Generation Z begins | Pew Research Center key points include: Generation Z were born after 1997 (aged 26 in 2023) They were born into the “Always on” internet environment (IPhones were launched 2007) Social media, constant connectivity and on-demand (..)

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Research update on the most in-demand soft skills

Red Star Kim

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO.