The Loyal Brain
Service Excellence Partners
NOVEMBER 14, 2017
When people saw their favorite choice, the brain switched off conscious, logical thinking, allowing subconscious emotions to make the final decision unchecked. 5] When it’s time to make a decision, the brain recalls salient memories, signaling the striatum to load up on dopamine. Sources: [1] Plassman, H., Kenning, P.,
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