2009 Acquisition Decision-making Organization 
Red Star Kim
SEPTEMBER 6, 2022
It notes that employees have a different relationship with the organization from customers. The author’s definition: ”Internal communication includes everything that gets said and shared inside an organization. Structure to make your point. Get the tone right. Keep it simple. Adapt to the medium.
Corporate Visions
JUNE 19, 2019
In his article, Moore argues that salespeople must help customers “see their competitive challenges in a new light that makes addressing specific painful problems unmistakably urgent.”. Tailor their sales pitch to resonate with the decision-makers’ specific issues and get buy-in from the entire organization.
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SBI Growth
SEPTEMBER 6, 2012
In 2009, Steve was brought in by its ownership group, Oncap. Steve describes the situation when he arrived: “The state of business was flat with same store sales declining and acquisitions keeping the operating line flat. He focused on three key steps to make it happen: Know What the Customer Wants. Build the Roadmap.
Hubspot Sales
APRIL 18, 2019
Roughly 66% of businesses survive their first two years in operation, 50% make it to the five-year mark , and just 33% will celebrate their tenth anniversary. Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition. But they succeeded.
Hubspot Sales
OCTOBER 17, 2018
It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Growth Hacking Examples.
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