Hubspot Sales

OCTOBER 17, 2018

Their 2000 acquisition of Kashi allowed Kellogg’s to evolve with the natural and organic food boom -- key to maintaining their popularity as a brand. Acquisitions of companies including iBazar and PayPal, and the 2009 sale of Skype, have helped it maintain market relevancy and dominance.

Food and Beverage 105

Food and Beverage Acquisition e-Learning Manufacturing 105

Corporate Visions

JUNE 19, 2019

Written in 2009, Moore’s provocative methodology was a startling revelation for many companies who were desperately trying to understand how to salvage their business during the “Great Recession.” Tailor their sales pitch to resonate with the decision-makers’ specific issues and get buy-in from the entire organization.

Acquisition 85

Acquisition Sales Sales Training Decision-making 85

SBI Growth

SEPTEMBER 6, 2012

In 2009, Steve was brought in by its ownership group, Oncap. Steve describes the situation when he arrived: “The state of business was flat with same store sales declining and acquisitions keeping the operating line flat. In smaller organizations, selling big deals is critical to success. How will you win the Big 3 in 2013?

Key Account Management 118

Key Account Management Account Management Insurance Acquisition 118

Liston Witherill

MARCH 31, 2021

I have a distant family member who lost millions of dollars in the  Stanford Ponzi scheme back in 2009. I think about the nature of referrals on several dimensions: How your industry is organized, and how tightly. Plenty of scams over the years have wiped out massive amounts of personal wealth. What explains the difference?

Advertising 52

Advertising Acquisition Publishing Meetings 52

Liston Witherill

MARCH 26, 2021

I have a distant family member who lost millions of dollars in the Stanford Ponzi scheme back in 2009. Even without an exit in your future, having more control over client acquisition will be better for the business as a whole. Plenty of scams over the years have wiped out massive amounts of personal wealth. That's fine.

Advertising 52

Advertising Acquisition Publishing Meetings 52

Hubspot Sales

APRIL 18, 2019

Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition. Your particular industry and target market will influence your decisions, but it's almost universally true that new customer acquisition will play a sizable role.

Acquisition 143

Acquisition Value Proposition Business Growth Decision-making 143

Hubspot Sales

OCTOBER 17, 2018

Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. She also taught over 5,000 students at General Assembly in courses such as Intro to Digital Marketing, Introduction to Social Media Strategy, and Community Driven User Acquisition. Andrew Chen ( AndrewChen.co ).

Brainstorming 141

Brainstorming Co-Creation Media Onboarding 141