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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

Although Owens Corning is famous for its PINK insulation, it’s also a highly diversified manufacturer of building and composite materials — a Fortune 500 company for more than 50 years, employing more 19,000 people, doing business in 37 countries and earning about $ 6+ billion in sales each year.