Red Star Kim
SEPTEMBER 26, 2023
Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.
Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend.
Luminas Strategy
JULY 27, 2023
In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. This success doesn’t mean that there haven’t been difficult times. These actions transformed the customer relationship from “treading water” to a true partnership.
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