Remove 2009 Remove Co-Creation Remove Communication Remove Facilitation
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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Please let me know who you would recommend.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. These discussions generate next steps that vary from simple organizational communications to new investments. “At This success doesn’t mean that there haven’t been difficult times.