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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Please let me know who you would recommend.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. These discussions generate next steps that vary from simple organizational communications to new investments. “At This success doesn’t mean that there haven’t been difficult times.

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Leading the Tired Team

CMOE

Stay Connected and Communicate Openly. In teams of all kinds, people tend to fill an absence of communication with inferences and fear. As you work to reset, reconnect, and realign your team, it’s crucial that you keep the lines of communication open between and with your team members. About the Authors. Emily Hodgeson-Soule.

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Town Hall Meetings: It’s a Setup

CM Partners

Drawing from our experience facilitating productive dialogue in the political sphere, we’ve thought about kicking off our own guide to engaging polarization citizen-to-citizen. One of the central frameworks we apply in our work, whether we’re facilitating dialogue across governments or corporations, is the 5 Ps of Meeting Design.

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The 15 Best Crowdfunding Sites to Launch Your Business or Product

Hubspot Sales

Since their launch in 2009, the company has helped 15 million people pledge $3.7 LendingClub screens borrowers and facilitates all transactions. They’ll help you set realistic targets, a sensible valuation, an effective pitch, and a well-executed communication plan to unlock Crowdcube’s investor community. Kickstarter.

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