Luminas Strategy

JULY 27, 2023

Although Owens Corning is famous for its PINK insulation, it’s also a highly diversified manufacturer of building and composite materials — a Fortune 500 company for more than 50 years, employing more 19,000 people, doing business in 37 countries and earning about $ 6+ billion in sales each year. The solution?

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Red Star Kim

MAY 11, 2023

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).

Management 130

Management Co-Creation Publishing Leadership 130

Account Management Skills

JUNE 5, 2023

Da Costa Coaching helps agency owners build their business in a profitable, sustainable and enjoyable way. But if we are not doing that in our prospecting phase and we are just sort of being seen as a supplier that looks a little bit better than the current supplier that they have, so they will just switch you out.

Management 52

Management Account Management Suppliers Onboarding 52