Strategic Account Management Association

JULY 13, 2021

Understanding strategic account management is essential for the members of a COE who need to appreciate that it is a business model, not a sales model, and requires change management. A COE can bring expertise for more customer value and differentiation. Your customer will remember that you care about their success.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Mercuri International

MARCH 8, 2022

Value-creation focused selling is essential for sales and marketing organizations. In a previous article , we discussed the factors driving up to 85% of business leaders to consider the customer-value approach as critical to success. What is customer value? Revenue enhancing values. Productivity.

Sales 52

Sales Suppliers Artificial Intelligence Customer Value 52

Jeffrey Gitomer

OCTOBER 4, 2011

Gitomer | October 4, 2011 | 1 Comment. Tweet Share It seems as though there’s a slight sales surge going on, but no one’s talking about it much – probably because no one wants to jinx it. If you make a big sale and the customer calls for help and gets a grump in accounting or shipping, you lose. Online Training.

Sales Training 66

Sales Training Leadership Media Sales 66

SBI

NOVEMBER 7, 2019

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Sales Enablement. Sales Enablement.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20