Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

NOVEMBER 1, 2023

Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Processes and skills for managing opportunities and pipelines can be lacking.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

SBI

NOVEMBER 7, 2019

Combining with Seismic allows Percolate to provide even more capability to our customer base and more value to the marketing ecosystem.”. Wootton will join Seismic’s senior leadership team and continue to lead the Percolate team, reporting directly into Seismic CEO Doug Winter. A well-presented value. Prospect Engagement.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20