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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Develop Employer Value Propositions (EVPs).

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Strategy case studies and more matrices

Red Star Kim

Ensure the company is investing behind the change Make sure the entire organisation is motivated to go on the journey For those involved in Not-For-Profit and charities this is a great introduction to strategy CCE_BBG_Boards_involvement-Sept2021.pdf What are we able to achieve?

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3 CRM Models and How They Improve Customer Profitability

Insightly

CRM Models: How They Can Boost Customer Profitability. With carefully segmented customers and a method for appealing to each group, you can attract and retain more lifelong customers and increase profits. That’s because adding value and consistently delighting customers increases customer retention and therefore profit.

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Jobs-to-Be-Done (JTBD) Growth Strategy Matrix

Flevy

Leadership should now consider and select the approach needed to win in a market. It allows organizations to place different segments of customers to be targeted for a value proposition in appropriate quadrants. After identifying a customer group, organizations have to decide which of them they should target and how.