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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130
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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. It’s about vision first and planning second ” There’s an anecdote about Zuckerberg’s “ done is better than perfect” culture at Facebook.

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The 5 Stages of Entrepreneurship

Hubspot Sales

How to Validate Your Business Idea One way to validate your idea is to evaluate the performance of similar businesses. Chanty is a communication and team collaboration app that went head-to-head with companies like Slack. Developing a business plan helps you estimate costs, identify risks, and set up risk mitigation measures.

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4 Growth Strategies Used By The Most Successful Companies

Hubspot Sales

Strategize, consider the available options, and build it into your business plan. You might remember when Dollar Shave Club burst on the scene in 2012 with the promise of high quality, but affordable blades delivered right to your door. Harry's collected 100,000+ emails before it ever officially opened for business.