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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

JANUARY 22, 2024

Three buckets She references Adam Morgan’s “The Pirate Inside” when technical and salespeople work together collaboratively in sales situations (this resonates with professional services firms) using collective and customer intelligence. How it is better than competitors? In what ways is it (or will be) game changing?

Value Proposition 130
Value Proposition Emotional Intelligence Sales e-Learning 130
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22 tips on being a persuasive writer in professional services

Red Star Kim

AUGUST 14, 2023

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). Some people refer to a value proposition – what are you offering? Shift from a “push” (what I want to say) to a “pull” (what they want to read) approach. Grab readers’ attention with a catchy title and an inviting first paragraph.

Artificial Intelligence 130
Artificial Intelligence Value Proposition Media Emotional Intelligence 130
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