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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). It was fascinating to hear a procurement expert talking so passionately about the need for strong relationships.

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How AI and Machine Learning are Changing Sales Automation

Showpad

Leading the pack in automation technologies are artificial intelligence (AI) and its more advanced variant, machine learning (ML). Never make a mistake by contacting the wrong stakeholder or having inaccurate lead information. Automation helps improve preparedness and intelligence to create super-charged Sales and Marketing.

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8 Concerns Sales People Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot Sales

In the Real World Back in 2015, Amazon used AI to collect resumes for hiring purposes. The takeaway: All stakeholders should think critically regarding bad AI decisions and react promptly, as the consequences can be catastrophic. The company’s experimental hiring tool gave job candidates scores that ranged from 1 to 5.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. Artificial Intelligence (AI) The impact of AI on M&BD teams in professional services is still being explored. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation.

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