Remove 2015 Remove Decision-making Remove Digitalization Remove Value Proposition
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Make your content stand out. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Some people refer to a value proposition – what are you offering? Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. 0% What is great writing?

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. None for size of business, size of transaction, decision-making, nature of buyer). Digital and content analytics. 70% Industry or sector. 10% Geography/territory.

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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot Sales

As such, it’s crucial to make your communication clear, to the point, and relevant. At the same time, it’s important to make it about them. If they've opted into consideration or decision stage content , you can ask them more pointed questions to drive them to a purchasing decision. Push your value proposition.

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15 Science-Backed Tips for Making Better Sales Calls

Hubspot Sales

Clarify Product Value. Make it About You Too. This way, I can keep calls on track and accomplish what I want to achieve, while making customers feel that they are in control of the conversation. Make it something the prospect can be infected by. I personally prefer to pace around while making sales calls.

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4 Growth Strategies Used By The Most Successful Companies

Hubspot Sales

Roughly 66% of businesses survive their first two years in operation, 50% make it to the five-year mark , and just 33% will celebrate their tenth anniversary. Your particular industry and target market will influence your decisions, but it's almost universally true that new customer acquisition will play a sizable role.