Remove 2016 Remove Artificial Intelligence Remove Communication Remove Strategic Thinking
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. There was also much debate about the use of artificial intelligence (AI). the bricks and mortar).

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

We communicate differently with procurement professionals than other decision-makers and users of professional services. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. Often, pricing becomes the focus of these negotiations.