Red Star Kim

NOVEMBER 1, 2023

Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. 200,000 companies with turnover or shareholder funds over £1.5m

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Management Skills

JANUARY 29, 2024

The account manager’s job is to keep and grow client relationships. Well, Gartner says “if the AM is either unwilling or unable, the growth engine stalls” Having taught account growth since 2016, I don’t generally see a lack of willingness among agency account managers.

Account Management 40

Account Management Profitability Account Growth Procurement 40

Red Star Kim

NOVEMBER 24, 2023

Thought leadership manual by Tim Prizeman (kimtasso.com) Walking in the client’s shoes Ben Sutton of Grant Thornton and Alain Thys took delegates on the client journey of the future. To future-proof client relationships using clarity, empathy, commitment and flair.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

NOVEMBER 18, 2022

She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016. Take people with you (by learning what’s important to them). Be agile and responsive.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Engage Selling

JANUARY 12, 2016

Are you considering raising your prices in 2016? <– Click To Tweet On one hand, raising prices means more earnings and greater profits. On the other hand, it could upset or scare away your current client base. Many salespeople look at raising prices with a grain of salt, a double-edged sword if you will. <–

Profitability 48

Profitability Client Relationships Management Sales 48