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Strategic Thinking Value Proposition Finance Negotiation Account Management Profitability Client Relationships Artificial Intelligence Decision-making Facilitation More Related Topics >
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Context and curiosity drive commerciality and pricing

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders.

Procurement 147
Procurement Value Proposition Finance Artificial Intelligence 147
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

Value Proposition 130
Value Proposition Key Account Management Digitalization Sales 130
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