2017, Account Strategy and Stakeholders - Strategic Accounts Today

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2017

Account Strategy

Stakeholders

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

JUNE 7, 2023

In “ The essence of strategy is now how to change” Hunsaker and Knowles in the MIT Sloan Management Review (December 2020) there was a helpful table offering ideas for discussion on how you can: Enhance magnitude Reimagine activity Shift directions across various stakeholder groups (customers, employees, partners, investors and communities).

Artificial Intelligence

Artificial Intelligence Transportation Digital Transformation Innovation

How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot Sales

MAY 19, 2020

They’d be wise to identify and target these brand-name companies with a bespoke account strategy. Next, identify the contacts you’ll need to reach out to within your target accounts. Editor's Note: This blog post was originally published in April 2017, but was updated for comprehensiveness and freshness in 2020.

Decision-making

Decision-making Management Acquisition Value Proposition

Being more strategic – Case studies and insights (Ireland May 2023)

How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

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