Red Star Kim

NOVEMBER 18, 2022

Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Openview

MARCH 16, 2018

You narrow in on a particular segment and make a hypotheses around what persona to target, what messaging to use, how to procure the targets, and how to prioritize outreach. You have to get clear on your measurements – for example, fully-loaded cost of lead acquisition and conversion rate to customer. Educate before you pitch.

Investors 89

Investors Prioritization Sales Decision-making 89

SBI

MARCH 5, 2019

Acquisition of leading email verification provider further enhances accuracy of DiscoverOrg and ZoomInfo B2B intelligence platforms. Nearly every week in 2018, we interviewed a different SalesTech company asking them how their solution changes the game for sales. Opportunity Management. Opportunity Management.

B2B 32

B2B Procurement Acquisition Account Planning 32

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With the acquisition, Seismic boasts a roster of 750 customers. Public Relations Manager, Seismic. Headcount exceeds 800 across 12 offices.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20