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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Key account management is the secret to grow revenue and customer retention. Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Pass it on.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. It’s really fun. Alex 28:15.

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Artificial Intelligence and the Augmented SAM

Mercuri International

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. AI tools to augment the SAM might include: Integration of AI in the sales process to streamline and optimize. White spot analysis to identify gaps in the account approach.

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How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe

Account Management Skills

Now Hallam, if you do not know already, was voted Google best digital agency in 2019, and is the only agency to be recognised by the Drum Magazine as the most recommended agency the in the UK three times in a row. The AM role for me, I rely on the account manager to have an eye on the future. So that’s it.