2019 Account Management Account Strategy Acquisition 
Jermaine Edwards
MAY 6, 2020
This is one of a dozen questions every organisation and key account team must ask. In 2019 we began working with a large manufacturer of silicon products. As a Key Account Manager or Director you must begin with identifying the difference between the customer and the industry. Let me share two examples.
Hubspot Sales
JULY 1, 2019
Customer success managers deliver a custom onboarding experience, then work to develop relationships with multiple stakeholders at multiple levels (rather than leaving an account’s success to a single advocate, power user, or internal champion). TOPO reports some organizations see a 75% increase in ACV and 150% in LTV.
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