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Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130
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Referrer Management – Capacity and Capability

Red Star Kim

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. Key processes Data is needed to drive key processes supporting referrer management. amongst us.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. tenders converted and revenue generated).

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

And it is hard to argue with evidence of client sentiment or competitor action. Participate in more proactive and strategic approaches by anticipating and responding to client needs and market changes become a more proactive Marketing and Business Development Executive (kimtasso.com).

CRM 130
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Telephone skills for lawyers and accountants – Confidentiality, client experience, accents and gatekeepers

Red Star Kim

Telephones in the client journey and client experience mapping Firms often have processes, procedures and protocols for managing telephone calls – both inbound and outbound. This means that extra attention is required to how those calls are managed. This leaves a lot of room to develop client relationships”.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. There’s information about Howard Gardener’ multiple intelligences and emotional intelligence.