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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.

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What agencies and brand need to know about web3, with Jeff Kauffman Jr.

Account Management Skills

This was August, September of 2020, last year. They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. But when I saw it, the light bulbs went off. And I just presented to them this concept of NFT’s and social tokens.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

A further trend is co-creating, collaborative or open innovation and she explores the ideas of several others here including the idea of crowd storming (where the online space is used for mass brainstorming, problem-solving and innovation). Management 2020 – Leadership to unlock long-term growth (managers.org.uk).

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How a copywriting agency is embracing generative AI, with Konrad Sanders

Account Management Skills

has been around since 2020. So research is one, I would say, that brainstorming and inspiration. And like I said, I think the future of copyright and content creation will be more collaborative. Wordtune, as I said for that human AI, collaboration, co-creating copy, and use Frase for SEO. For example, GPT 3.5