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Here’s What You Missed at TRANSFORM 2020

Showpad

OCTOBER 9, 2020

This post will recap TRANSFORM 2020 keynotes, breakouts and sessions and give you some new ideas about sales enablement you can put into practice right now. The only way to provide value to the buyer is to be customer obsessed and know your customers deeply. How Showpad is evolving to support our customers.

Co-Creation 40
Co-Creation Healthcare B2B Customer Knowledge 40
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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

FEBRUARY 25, 2020

I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.

Value Proposition 49
Value Proposition B2B Investors Decision-making 49
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