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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. In response to these market shifts, Aramex decided to move from a purely product-oriented approach to a market-shaper approach through deep integration with its customers.”. Responding to Market Shifts.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Consultancy KPMG publishes an annual report into the effects of customer experience on brands using its six pillars – see Client Experience Management CEM Two research reports (kimtasso.com).

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What customer first really means

Zendesk

Instead of organizing around products, the organization puts the customer at the center of organizational decision-making. This means seeking ways to consistently and proactively deliver a positive customer experience by designing and delivering with the customer in mind. How to become a customer-first organization.

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Why ABM is essential to your business

Arpedio

MARCH 4, 2021. March 4 2021. ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here.

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Top 50 Customer Success Influencers 2022

SmartKarrot

Jay Nathan has created an illustrious name in the customer success field thanks to his earnest passion and astute mechanism of sharing customer-centric growth ideas. He’s also the Co-Founder of Gain Grow Retain —the community for CS leaders—and CCO of Higher Logic. She’s the Founder and CEO of Customer Bliss.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Also, Annette is a distinguished customer success author who has written two books, ‘Customer Understanding: Three Ways Put the “Customer” in Customer Experience’ and ‘Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.’. Ashna Patel. Catherine Blackmore. Dana Alvarenga.