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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. An allied development is those in Account Based Marketing (ABM) roles. Larger firms may prefer to have a more flexible structure.

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

In particular, algorithms based on machine learning (a branch of artificial intelligence) significantly increase the performance of price optimization. Thanks to predictive sales software vendors, artificial intelligence for dynamic pricing is now affordable for mid-market wholesalers.

article thumbnail

Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

In particular, algorithms based on machine learning (a branch of artificial intelligence) significantly increase the performance of price optimization. Thanks to predictive sales software vendors, artificial intelligence for dynamic pricing is now affordable for mid-market wholesalers.