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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

In particular, algorithms based on machine learning (a branch of artificial intelligence) significantly increase the performance of price optimization. Thanks to predictive sales software vendors, artificial intelligence for dynamic pricing is now affordable for mid-market wholesalers.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

In particular, algorithms based on machine learning (a branch of artificial intelligence) significantly increase the performance of price optimization. Thanks to predictive sales software vendors, artificial intelligence for dynamic pricing is now affordable for mid-market wholesalers.

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Artificial Intelligence Example to Rock Sales Controlling in B2B

QYMATIX

Machine learning (ML) and artificial intelligence (AI) hold the key to a tremendous improvement in sales controlling efficiency. A software is intelligent if it can solve problems independently and efficiently. We need to define first sales controlling, artificial intelligence and how well they mix.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. An allied development is those in Account Based Marketing (ABM) roles. Larger firms may prefer to have a more flexible structure.

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