Remove 2022 Remove Client Relationships Remove Digitalization Remove Remote Working
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Soft skills revisited – with a leadership perspective

Red Star Kim

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. New soft skills for remote working.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. Interesting points about how to integrate marketing and selling where the face of individual professionals became associated with the brand name.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. Why do law firms needs SAM?

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The Current State of Professional Services

ACT

Emerging hopes for economic recovery in 2022 quickly faded with Russia’s invasion of Ukraine, and rising commodity prices and inflation rates signaled that a worldwide recession might be lurking around the corner. While the world has returned to its pre- pandemic normal in many ways, the shift to remote work has not entirely abated.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

There’s an interesting quote for our remote working world: “Research from the Remotely Interested Report (2019) into communicating with deskless workers showed that the line manager as a communicator is so important that it impacts the effectiveness of all other communication channels in the organization”. a sector group)?

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Trust

Mercuri International

In November 2022, Mercuri International held a global sales event ‘The Sales Conference’, which brought together industry leaders from around the world. In 2022, the theme of the keynote presentations was ‘trust’ – more specifically what the concept of trust holds for the world of sales.

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

This thought leadership campaign for Arcadis hit the headlines in November 2022 when it won an award for Best International Campaign in the B2B Awards. The Sustainable Cities Index 2022 championed a new vision of city success, redefining prosperity to incorporate people and planet as well as profit. The challenge. The campaign.