Remove 2022 Remove Digitalization Remove Interpersonal Skills Remove Value Proposition
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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Develop both hard (technical) and soft (interpersonal) skills. STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Sectors and services matrix Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Delegate aims.

Marketing 130
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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

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Entrepreneurial Competency: What it Is & Why it Matters

Hubspot Sales

As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. You might achieve entrepreneurial competency through emotional resilience, self-awareness, or interpersonal skills. These skills are all entrepreneurial competencies. No worries.