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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

See also integrated-business-planning-oct12.pdf 46% Yes 8% No – but marketing part of degree 46% No Have you completed a marketing audit for your firm/team? The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation.

Marketing 130
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Referrer Management – Capacity and Capability

Red Star Kim

And co-create a plan. Why do you need a business plan? 10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!)

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin. Key insights raised by delegates included View marketing qualifications from a professional services perspective – Half the delegates had marketing qualifications.

CRM 130
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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

There were observations about: political parties in the news outlining their five missions ( Rishi Sunak’s five promises analysed – BBC News and Starmer’s five-point plan: long-term vision meets short-term chaos (northwestbylines.co.uk) the work of the police to rebuild public confidence Mayor of London proposes £14.2m

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Boundaries at Work: 4 Types of Work Boundaries – 2023 – MasterClass What to do if you (or your team members) feel overwhelmed? Look to the business plan and departmental plans. Prepare a strategic M&BD plan. Being overwhelmed causes stress. And stress damages both mental and physical health.

Marketing 130