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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

The Economist – The year in 2023 (subscription required The World Ahead 2023 | The Economist ) is a good starting point for any PESTLE analysis. Business facing stagflation (high costs and low demand). 62% of their superforecasters suggest global growth in 2023 (as measured by IMF) will be between 1.5% Environmental.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin. kimtasso.com) Demonstrate the value of marketing and business development – Sometimes, M&BD is seen as a last resort to “jazz things up”. “We

CRM 130
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Book review: The Strategy Book by Max McKeown

Red Star Kim

He shares the story of how Twitter came into existence from a big picture brainstorming day with people from a podcasting company considering tough competition from Apple and having an idea for an SMS service. The strategy you create is never complete – it is finding a set of answers to basic powerful strategy questions”.