Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). And many are looking forward to her book launch in March 2023. Alan Gotto, chair of Consultancy Procurement Council. Deploy MarTech.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

SEPTEMBER 8, 2023

Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders. We communicate differently with procurement professionals than other decision-makers and users of professional services.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

This puts segmentation and targeting at the top of the strategy agenda A Marketing Week survey in 2023 revealed that marketing strategy is the most undervalued skill by businesses. And how the value proposition and content messaging needs to be adapted to different targets at different stages of their buying journey.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130