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SAMA Annual Conference 2024 highlights

Arpedio

A learning environment that’s anything but conventional ARPEDIO was right in the middle of it all, surrounded by Strategic Account Management (SAM) professionals who shared our drive for success and eagerness to push boundaries and exchange game-changing ideas about the future of SAM.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships.

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Gone are the days when you could simply sell to a mid-level manager. Operational decisions are made by mid-level management. Middle management = operational buyers. As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers.