article thumbnail

Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

By accessing this level, you position your solution more strategically and reduce the risk of being viewed as just another vendor or commodity supplier. Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details.

article thumbnail

How AI can help manufacturers revamp their supply chains and be more sustainable

Zendesk

But those who do could potentially double their revenue from 12 percent to 24 percent by 2024, significantly boosting their bottom line and benefiting employees, shareholders, and customers alike. Every successful manufacturer needs strong relationships with its suppliers, distributors, and customers.