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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings. See also CRM vs. marketing automation: Why they’re a match made in heaven Reach more accounts with PandaDoc Optimizing sales processes for maximum wins is a never-ending task.

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A 5-minute guide to drip campaign marketing

Insightly

This trend has given rise to the concept of “lead nurturing” through various digital channels. It’s projected that by 2026, there will be a staggering 4.73 A drip campaign is a form of digital marketing where relevant information is “dripped” to sales leads over a period of time using a marketing automation platform.