Remove 2050 Remove Decision-making Remove Profitability Remove Value Proposition
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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Some suggested focusing on reporting profit improvement instead. None for size of business, size of transaction, decision-making, nature of buyer). Professional Services Industry Overview – Market Size, (globenewswire.com) (May 2021).