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Context and curiosity drive commerciality and pricing

Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. For beginners I would suggest “The psychology of price – how to use price to increase demand, profit and customer satisfaction” by Leigh Caldwell (a cognitive economist). Books on pricing?

Procurement 147
Procurement Value Proposition Finance Artificial Intelligence 147
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

JULY 11, 2022

Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Some suggested focusing on reporting profit improvement instead. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. Innovate – Be more innovative in M&BD.

Innovation 130
Innovation Marketing Stakeholders Value Proposition 130
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