Context and curiosity drive commerciality and pricing
Red Star Kim
SEPTEMBER 8, 2023
Differential pricing is rarely discussed in professional services although it is often implicit in key account management.
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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)
Red Star Kim
NOVEMBER 13, 2023
We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here.
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. The following reports may be useful: Professional Services Global Market Report 2022 (globenewswire.com) (December 2021).
Be more strategic – A metaphor: Analyse, join and align the dots
Red Star Kim
MARCH 6, 2023
We noted at the session the importance of knowing “ Why are we in business?” The golden circle (another dot?) mentioned by Simon Sineck.
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