article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

article thumbnail

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc. We obtain data about our external environment – using a PESTLE analysis , competitor analysis and understanding trends in our markets, sectors and clients.