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Context and curiosity drive commerciality and pricing

Red Star Kim

But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. Differential pricing is rarely discussed in professional services although it is often implicit in key account management.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Find time to conduct analysis and think Block regular time (e.g. We noted at the session the importance of knowing “ Why are we in business?” The golden circle (another dot?) mentioned by Simon Sineck.