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Remove 2050 Remove Government Remove Profitability Remove Value Proposition
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Context and curiosity drive commerciality and pricing

Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Government policy and regulation – a key element of PESTLE analysis – also drives many new work opportunities for both lawyers and accountants. So marketing is reliant on research and financial knowledge.

Procurement 147
Procurement Value Proposition Finance Artificial Intelligence 147
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

JULY 11, 2022

Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Some suggested focusing on reporting profit improvement instead. Political – Government policy, funding, initiatives. Environment – Sustainability, diversity and inclusion, governance. Innovate – Be more innovative in M&BD.

Innovation 130
Innovation Marketing Stakeholders Value Proposition 130
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