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Context and curiosity drive commerciality and pricing

Red Star Kim

Government policy and regulation – a key element of PESTLE analysis – also drives many new work opportunities for both lawyers and accountants. Economics and pricing Economics underpins the commercial context for marketing and business development. We reviewed macroeconomic and microeconomic concepts and trends.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Political – Government policy, funding, initiatives. Environment – Sustainability, diversity and inclusion, governance. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions.